Q3 2026 — 1 slot open

We turn the { soup } into systems that run themselves

The tools, tabs and hand-offs pile up until running the business is a full-time job. We find the parts that should run on their own — and build them so they do.

// capabilities
AI solutions Automation workflows Fractional retainer Workflow audits Agentic tooling Internal copilots
// what we build

Three ways to reduce the soup.

01 build

AI Solutions

Custom AI wired into your actual workflow — classifiers, agents and copilots that do real work, not demo-day theatre. Scoped to a job, measured against an outcome.

  • Intent + triage classifiers
  • Retrieval copilots
  • Agentic task runners
02 connect

Automation Workflows

The plumbing between your tools. Reliable, observable pipelines that move work from one place to the next without anyone copy-pasting — built to fail loudly, not silently.

  • Tool-to-tool pipelines
  • Idempotent + debuggable
  • Alerting baked in
03 run

Fractional Retainer

We don't hand you a black box and leave. On a monthly basis we watch the systems, fix what drifts, and ship the next automation off your backlog. Like a fractional ops engineer.

  • Monitoring + iteration
  • New builds each month
  • One Slack channel away
// how we work

A kitchen, not a black box.

01

Mise en place

audit + scope

We map the soup as it actually is — every tool, hand-off and manual step. Then we pick the one or two places where automation pays for itself fastest.

02

Simmer

build + taste-test

We build in small, observable pieces and test against real data, not happy paths. You see it work before it touches anything that matters.

03

Service

ship + run

It goes live with alerting and a clear off-switch. On retainer, we keep it healthy and bring the next thing off your backlog each month.

// selected builds

Selected builds

id build outcome type impact
01
Agent
Inbox Triage YC-backed B2B SaaS

An agent that reads the inbox first, so the founder doesn't have to.

7 hrs saved / week
read →
02
Router
Support Router Series-A fintech

Every ticket lands on the right desk with a first reply already drafted.

62% auto-first-reply
read →
03
Brief
Sales Brief B2B sales team

A one-page brief waiting in Slack before every call, so nobody walks in cold.

12 min saved / call
read →
04
Flow
Onboarding Pipeline Managed-services firm

New clients go from signed contract to fully provisioned without a checklist.

0 steps dropped
on req.
05
Batch
Report Assembler Boutique agency

Monthly client reports build themselves from live data instead of a manual scramble.

1 day → 10 min per report
on req.
// what clients say
“It's the first automation I've actually trusted to touch my inbox. It reads, sorts and drafts — and it never once did something I didn't expect.”
DM David M. Founder, YC-backed B2B SaaS
Safwan Siddiq ● the whole team
/about

It's just me. You work with the person who builds it.

Fifteen years of building software taught me that most of what goes wrong lives in the hand-offs. Solo means there are none — the person who scopes the work is the person who writes it, ships it and answers for it. No account manager between you and the system.

Engagements start with a paid two-week scoping sprint to map the real workflow and pick the highest-leverage build. From there it's a fixed build, then an optional monthly retainer to keep it healthy and take the next thing off your backlog.

  • 15 yrs building software
  • ~30 systems shipped
  • 1:1 you & the builder
// start a project

What work should run itself?

Let's reduce the soup.

Tell me the part of the week you dread doing by hand. If it can be automated well, that's where we start.

1–2 new builds per quarter · Q3 2026 — 1 slot open